Are you looking to start a business venture? Here are three helpful hints that will strengthen your project. Number one, identify your typical customers and their wants, needs, and desires. Two, ask yourself what these people do, think, hear, and say on a typical day. Finally, putting yourself in their shoes so you understand each step of their journey.
- We’ve all learned personas are to content marketing what yeast is to bread — you could make bread without it, but you’ll end up with a dense brick of carbs.
- We’ve gotten very good at evaluating the market landscape, growth potential, competitors, opportunities, and testing our assumptions about potential customers.
- One of two things may come from this exercise: you might uncover a new opportunity to change direction or you will discover ways to expand your product or service.
“Exactly who are the people who would gain value out of this product or service? If you have it already, you could use an actual customer, but the goal here is to get as narrow as possible and hone in on who your customer truly is.”