If you’ve ever heard me give a presentation on SEO, I tend to RANT ON about Title tags, but not for the reason that most people think. YUP its the most important on page factor (or so we believe) … but I have a passion for title tags for another reason. It is the invitation to the SEARCHER, (remember the human LOOKING for your site but doesn’t know where to find you) to click …it is the WELCOME MAT for them to OPEN the door and come inside your website.

Today I have one more reason you need a GREAT WELCOME MAT (uh title tag)… As of this publishing, Google continues to include fresh Twitter in the relevant results, and if your TWEET includes a URL (web page link), then Google is serving the Title Tag of that page … NOT the link… Google is inviting them to CLICK for you, by showing them your WELCOME MAT.

What does your WELCOME MAT say to the people who want to find you?

Here's a snip from the web today that shows a sample of the TITLE TAG as a Link from the Tweet:

Title Tag Example Shown in Browser Clip

Doing it all, all at once is bullshit. Listen, I know that may sound a little snarky at first glimpse, but if you’ll invest just a few minutes to read further, you’ll understand what I mean.

Nearly all of us wear what I like to call the “Cloak of Overwhelm”, it’s made of mentally thick heavy wool and we drag it with us every where we go. It absorbs more than it releases. And on some days the weight of it feels like someone has doused it with a fire hose, soaking it completely through to the point that we can barely support the weight of it.

We didn’t start out that way, we just had a few things here or there and slowly we increased our burdens to bear – “that’s life” after all. But over time, just a little bit at a time, we put more on our list than can be done, and then berate ourselves for not being able to “do it all”.

You can do it all, eventually, over time, you just can’t do it all, ALL AT ONCE. But you can, if you do them one thing at a time.

Do the difficult things while they are easy and do the great things while they are small. A journey of a thousand miles must begin with a single step. – Lao Tzu

So how can you remove this cloak of overwhelm? It’s not easy to take off, and often it’s really easy to put back on.

First … what is it that you’re doing? Re-evaluate all the things you’ve commited yourself to doing. If they are not giving you joy, enhancing your life or improving your business – perhaps they need to be scrapped.

YES, Scrapped! Quit doing things that are not making your life better.  Make a list of all you’re commited to doing – practices, events, charities, etc. If you’ll be honest with yourself some of it is just crap. Sort out what is important to you, to your family, to your lifestyle and (for the entrepreneur reading) to your business then make a plan for your day around that.

There are dozens, probably hundreds of time management methods – but time isn’t the problem – you get the same amount of it every day, day in and day out. Its not the time that needs to be managed, it’s YOU.

So take off that cloak, reprioritize your life and take control – because you don’t need to do it all – just the most important things. 

Want to read more about a simple approach to time management – you should check out 3 Things Each Day on Doug Sundheim’s blog or for a longer read – this is a great book by my friend Pam Dodd and Doug SundheimThe 25 Best Time Management Tools & Techniques: How to Get More Done Without Driving Yourself Crazy

Why a healthier being? Accountability. I have worked on being healthier for years – and in many ways I am healthier than many folks of my size – I have no immediate health related problems due to my weight and size so it’s never been “urgent”. I was certain that by the age of 40 that I was well on my way to becoming a healthier being. I got a Trikke for my 40th Birthday and even started recording videos of my Trikke rides. For some crazy reason I even posted my weigh ins. Being healthier isn’t all about weight, but it is a way to measure progress. When I looked at these old videos from 3 1/2 years ago, I was shocked to see that I weighed 30 pounds LESS than NOW.  What the hell happened to getting healthier?

Fast forward 3 1/2 years … personal changes, selling our home, downsizing and simplifying our lives and POOF it just happened.

Well, I’ve said it before, and here we go I am trying again. I think in the past I’ve simply tried to make it too complicated, but this time I think I have a solution – only trying a little bit at a time. A little bit better, a little bit healthier, a little bit at a time.

So here I am … working on being a healthier being, a little bit at a time.  Tag along, won’t you?

I am too busy. Especially for someone who works diligently at slowing down, it seems I am busier than ever. I am still on my 4 Hour Work Week [4HWW] journey and just read a post on Tim Ferriss’ site about “Outsourcing Life” … Next I am off to check out some outsourcing websites and maybe even find my own personal outsourced assistant.

http://www.getfriday.com/

http://www.yourmaninindia.com/

http://www.asksunday.com/

Great Summary from our friends over at Mashable … the statistics are overwhelming to me – a gal who just loves this stuff…. 

Mobile search is destined to surpass desktop search in 2-3 YEARS… that’s like NO TIME AT ALL there will be more searching done on mobile web enabled devices – not just smart phones either – think TABLETS.

Here’s a link to all the goodies about the state of mobile / social.

Here are the slides from the Free Facebook Training conducted for the Jacksonville SEO Meetup.

[scribd id=17358790 key=key-lx7kzq42x7khgv7fs9o mode=list]

In this video, I am presenting the concepts of my book Incremental Marketing on a Micro Budget – with a twist. Applying the Incremental Marketing Strategies for a PR Agency.

In this video we talk about using Live Video Streaming Services. This video is from 2008 BEFORE we added our new Kodak Zi8 and the ZOOM H1 Microphone – it does make a difference in the sound quality

Tips on a Cheap Studio Lighting Kit - all purchased from IKEA. Thanks to Web Marketing Expert Dulcita Love for joining me.