A lot of time can go wasted when you, as an entrepreneur, wait on clients to respond to things when they said they would. What questions does the customer have that doesn’t ask? Well, they could be “Do you really feel my pain?”. Sometimes, the customer has truly desperate needs that they will not bring up, but that you still need to meet. Be aware of them.
Key Takeaways:
- Nothing connects us to our potential client like understanding their problem.
- Even if you have the best gizmo on the market, it is your confidence the client buys.
- Whether you do spinal surgery or you sell hair in a spray can, your client needs clarity that you are overly qualified and that countless others are delighted with your service.
“While technology gets ever more complex, people remain the same. They want to do business with a person who genuinely understands, not only the problem, but how that problem makes them feel.”
