One of the coolest things that I get to do is hang out with people who do amazing things. One of those folks is Jason Pratt — a rock star in his own right and a part of the family business, The Pratt Guys. The Pratt Guys make what are truly the best pergolas anywhere in this country or another.
Yesterday, as I was watching the news coverage of the local Home & Patio show, the cameras were focused in on The Pratt Guy’s pergola that they installed on site, inside the convention center. It was impressive … designed and setup to be tall enough to be seen from rows away. They are a visual feature that just can’t be missed, and I was remiss to compliment Jason on it.
Fast forward to this morning on social media Jason shared a note from his Dad, which made me laugh, and inspired this post. Dad wants to be known all over the country for their amazing work.
Customers tell me all the time … I just need to rank for … “this keyword,” but that’s not always true. Sometimes “this keyword” isn’t the right one, is too hard to rank for, or worse isn’t actually a money maker. Sometimes focusing on a broader term is actually better, and easier. And sometimes it’s darn impressive, too. But there’s a little more to it than that, it’s about owning that power for you business. It’s not just about ranking … it is about BEING!
Dad doesn’t just want to be known for being the best, I have no doubt that he KNOWS they are the best. Their work is beautiful, and it speaks for itself.
If I were giving an award for the company for who has the best pergola in the country, there’s no doubt it would go to The Pratt Guys.
As a business owner, how do you showcase your work?
Are you brave enough to tell the world that you are the best at what you do?
Are you so amazing that your customers tell folks that you are the best?
When you build a product that is it’s own legacy, like The Pratt Guys have since 2004, it’s certainly worth bragging about.
It’s time to rethink how we market our businesses and ourselves.
Ben Franklin said it best … “Either write something worth reading, or do something worth writing.” Hat’s off to The Pratt Guys, they certainly have done something worth writing about.