Though nothing beats sitting down and interviewing thought-leaders yourself, a new book by Renegade’s Drew Neisser gets very close. Excerpts of the in-depth analysis prove to be enlightening and guiding for any marketing professional. With wisdom on everything from storytelling to crisis management, one can find poignant, organized information for all aspects of the industry.
Masters of Marketing: 64 Brilliant Chief Marketers Each Share Their Best Advice
