Maybe you shouldn’t, but sometimes trends can teach us a thing or two, if we’re willing to pay attention.
After 1 week. MacRumors reports: ‘Pokémon Go’ Now Considered ‘The Biggest Mobile Game in U.S. History’. With more peak daily users than Candy Crush Saga (that app you pretend you don’t have on your device).
I searched YouTube for the phrase “Pokémon Go” and there were 1,020,000 results.
In Google News that result was nearly 6x as much at 5,870,000 … nearly 500 of those (in the past 24 hours). And Google has a neat little feature in News … HIDE DUPLICATES … so that’s not syndicated content for those 500, all separate stories.
And remember … at the time of this writing, it’s only been released for 1 week.
Apparently it’s so addictive that some consumers have lost their minds and are:
- playing while driving,
- venturing out after dark into danger
- poking around so much that police departments are issuing safety warnings.
Wait, what? Digital technology that is driving folks OUT of their homes and way from their sofas?
Local Businesses are getting on the action, at a nominal cost, and driving foot traffic (that can translate into business) into their brick and mortar locations.One publication is even calling it the Pokéconomy
Pokémon Go: How the Pokéconomy Is Changing Business, One Lure at a Time
Instead of “poo-pooing” the game consider how can this trend help you.
If you’re a marketer, you should be ALL IN. The trend and downloads will eventually “level out,” but there is still much to be learned and “GO” on. A Marketer’s Guide to Pokémon Go
If you’re a business owner, there are opportunities. Pokémon Go Is Driving Insane Amounts of Sales at Small Local Businesses. Here’s How It Works
If you want to meet new people, there are opportunities, more than 100 Pokemon Meetups and likely even more local Pokémon Go Groups on Facebook.
If you have a family, and need a way to bridge the digital divide with your offspring, here’s your opportunity: A Parent’s Guide to Playing Pokémon Go With Your Kids.
Play, Learn, Be Smart, & Have Fun!
I’d love your thoughts on the Pokémon Go craze below.
