If you’ve ever heard me give a presentation on SEO, I tend to RANT ON about Title tags, but not for the reason that most people think. YUP its the most important on page factor (or so we believe) … but I have a passion for title tags for another reason. It is the invitation to the SEARCHER, (remember the human LOOKING for your site but doesn’t know where to find you) to click …it is the WELCOME MAT for them to OPEN the door and come inside your website.
Today I have one more reason you need a GREAT WELCOME MAT (uh title tag)… As of this publishing, Google continues to include fresh Twitter in the relevant results, and if your TWEET includes a URL (web page link), then Google is serving the Title Tag of that page … NOT the link… Google is inviting them to CLICK for you, by showing them your WELCOME MAT.
What does your WELCOME MAT say to the people who want to find you?